Media Pitching Clinic: Techniques for Crafting Ready-To-Go News Stories | PRSA-NCC
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Media Pitching Clinic: Techniques for Crafting Ready-To-Go News Stories

September 12, 2019 - 8:30am to 10:30am

Online pre-registration for this event has closed. However, you can walk-in and register to attend.

8:30 – 9:00 AM | Registration, Networking, and Continental Breakfast
9:00 – 10:00 AM | Media Speed Pitching Session
10:00 – 10:30 AM | Announcement of Winning Pitches and Networking

In the modern media landscape, media relations professionals have discovered the tried-and-true pitching techniques of yesterday no longer resonate with those working in today’s newsrooms.

One thing is clear: It is time to revamp our industry’s media relations strategies and efforts.

In this Shark Tank-esque pitching clinic, attendees will be divided into General Audience members and Pitchers. Pitchers will be individuals who volunteer to pitch their story in advance of the workshop. Registrants will be contacted a week prior to this event about signing up to volunteer to pitch.

The volunteer Pitchers will have approximately two minutes to make their pitch to the media representative at their table. Audience members will be encouraged to ask follow-up questions and tips from the members of the media. Every 10 minutes, each member of the media will rotate to a different table to allow attendees to get a variety of different perspectives.

Following the speed pitching sessions, the clinic will be capped off with each member of the media announcing their favorite pitch and why it caught their attention. Winners will receive a $25 Amazon gift card.

Media Judges:
Stephen Lee – Reporter, Bloomberg Environment
Shawn Anderson – WTOP Radio
Micha Green – Editor, The Afro-American
Michele Salcedo – Breaking News Desk Editor, Axios
Ferdous “Danny” Al-Faruque -- Senior Reporter, Medtech Insight (Informa USA)


702 8th Street NW
(Located on 8th St between G and H Streets)
Washington, DC 20068
Nearest Metro: Gallery Place/Chinatown (green/yellow/red lines)

$48 PRSA-NCC or WWPR Members
$58 PRSA Members
$68 Non-Members

$10 additional at the door

Refund/cancellaton policy

REMINDER: This event serves as an ideas competition for educational purposes only. The pitching clinic is designed as an exercise; there is no expectation that those pitching story ideas will be picked up by participating members of the media. Participating members of the media have agreed to volunteer their time to help media relations professionals refine their pitching strategies and network with those in attendance.