Introduction to Digital Marketing (FREE) | PRSA-NCC
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Introduction to Digital Marketing (FREE)

July 19, 2019 - 9:00am to 11:00am

Step into the world of digital marketing with General Assembly. During this introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in a five-week, online Digital Marketing Circuit or level up on the job with an on-campus Digital Marketing workshop.


  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM)
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

General Assembly (Penn Quarter)
509 7th Street N.W.
Washington, D.C. 20004


About the Instructor

Burns Foster Photo Digital Marketing Manager, mdg Agency
Burns Foster is the Director of Marketing and Operations at Next Phase group fitness studios and at Training Ground, the DMV’s premiere shared workspace for personal trainers and their clients. Burns is also a 2015 ProInspire Fellow and 2014 General Assembly DC alumna. When Burns isn’t exploring her passion for digital marketing, you can find her spoiling her dog Yoshi, gardening, teaching yoga, and brewing spectacular craft beer.
In recognition of her exemplary service in the classroom, Burns has been selected as a member of General Assembly's Distinguished Faculty program.


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