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DC Business Community Learns PR Planning from PRSA-NCC

September 19, 2006

PRSA-NCC offered the second in its series of practical public relations seminars for the DC Chamber of Commerce on September 19. More than 20 DC Chamber members representing mid-size businesses attended the event at the City Club. Titled "Give Us Two Hours and You'll Have a Head Start on Creating an Effective PR Plan for Your Company," the event featured a general panel, followed by a one-on-one planning session with a PR practitioner for each attendee.

Panelists included Don Meyer, Senior Vice President, Hill & Knowlton; Mary-Jane Atwater, President, Atwater Communications; and Robert Deigh, Principal, RDC Communication/PR. Tim Ayers, President, Ayers Associates, LLC, served as panel moderator.

Three practitioner coaches teamed up with the panelists and moderator to provide the focused planning session. The coaches were Sandra Hannon, Ph.D., APR, Principal, The Hannon Group, LLC; Jennifer Reising, Communications Consultant, Reising Communications; and Rita Mhley, President, Mhley/Davis & Associates Inc.

PRSA-NCC's third practical public relations seminar for the DC Chamber will focus on branding issues. A date for this presentation has not yet been set. The DC Chamber has also invited PRSA-NCC to repeat its first, highly-acclaimed seminar on basic PR. That date will be announced shortly.

The Independent Public Relations Alliance (IPRA) has provided the organizational logistics for this seminar series. IPRA, a section of PRSA-NCC, is a group of more than 50 experienced public relations professionals who provide strategic communications services individually and under a virtual agency model.

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CUTLINES
801 Amanda Movahhed, Member Events Coordinator of the DC Chamber, offers a welcome.
806 Don Meyers
807 Robert Deigh
809 Mary-Jane Atwater
810 Moderator Tim Ayers
814 Tim Ayers guides two seminar participants through the PR planning process.
819 Mary-Jane Atwater elicits PR planning ideas from an attendee.