It can be hard to see your organization’s or client’s website as an outsider would. This presentation looks at websites from the visitor's point of view. What do they want from the site? Why are they there? What sends them away? We’ll discuss how guide them to do what you want. We will examine good sites and weak sites and see how to fix them. We will also provide tips on how to give a website a sharp-eyed review and identify key language and visual tweaks to make.
Mon Ami Gabi
7239 Woodmont Avenue
Bethesda, MD 20814
PRSA-NCC, IPRA and WWPR Members- $35
Non-Members - $45
Deb Lavoy is a marketing strategist, website, and narrative builder. She has launched more than two dozen websites over the course of her career. They represent a wide range of organizations from enterprise software to technology to online services, e-commerce and dog training. She is fast, no-nonsense, and wants to help you see things the way she does. Deb is a Partner and Chief Marketing Strategist at Atigro. She has held executive marketing roles at startups, tech companies, and multinationals.