The PRSA-NCC 44th Annual Thoth “Best of Show” award was presented recently to Ogilvy Washington with the National Kidney Disease Education Program for the “Kidney Sundays Help African Americans Understand their Risk for Kidney Disease" campaign. PRSA-NCC's celebration of the value of public relations was held at the National Press Club in Washington, D.C.
In recognition of National Kidney Month in March 2012, Ogilvy orchestrated a partnership on behalf of the National Kidney Disease Education Program (NKDEP) with the American Diabetes Association, National Coalition of Pastors’ Spouses, and Chi Eta Phi nursing sorority to kick off the first nationwide Kidney Sundays event, featuring the NKDEP toolkit, to raise awareness within the African-American faith community about the risks African Americans face for kidney disease and the importance of getting kidney function tested. More than 350 African-American faith organizations around the country and their congregations totaling about 280,000 participated in the inaugural event.
“We are delighted that our clients’ campaigns have been recognized by PRSA-NCC at the Thoth Awards Gala. We couldn’t be more proud of our teams and we are so grateful to our clients for helping make this great work happen,” said Robert Mathias, president of Ogilvy Washington.
Elements of the campaign included: World Kidney Day Recognition; grassroots outreach and parnership cultivation; creative materials development and distribution; earned media; and, social media and online media outreach.
Learn more about Kidney Sunday by clicking here.
Read the full list of Thoth Award winners here.
Pictured: Jewel Jones and Tiana Allen, Ogilvy Washington, with Thoth Guest Presenter Olympian and Skater Michael Weiss.