The Media Relations Officer position for the Office of News and Public Information provides an excellent opportunity to join a fast-paced public relations department that works with top-tier news outlets on a daily basis. Our ideal candidate is an excellent writer who can translate complex information to a lay audience across a variety of multimedia platforms – from traditional to digital media. The media relations officer will serve as a key strategist to disseminate information about reports, events, and other newsworthy activities of the National Academies to journalists and the wider public. We are currently seeking a media relations officer with exceptional intrapersonal skills to primarily cover several program divisions that focus on the environment, climate change, biological sciences, social sciences, education, transportation, and related issues.
ESSENTIAL JOB DUTIES:
The media relations officer’s responsibilities include:
1. Following the divisions’ reports and events to gauge their newsworthiness and develop an accompanying media-relations strategy.
2. Writing press releases, media advisories, magazine articles, and web and digital media content that focus on key messages, and moving documents through institutional review process.
3. Pitching stories to journalists and garnering widespread and accurate coverage in local, national, and international outlets, as well as across digital and traditional media.
4. Monitoring print and online publications for stories affecting the National Academies and science policy.
5. Identifying and rapidly responding to opportunities for media coverage on National Academies issues and capitalizing on those opportunities
6. Tracking coverage of the National Academies in traditional and digital media and helping create daily, quarterly, and periodic media reports with analytics.
7. Organizing and conducting in-person and web-based press conferences and public briefings.
8. Responding to media inquiries and interview requests, cultivating contacts in the media, and serving as spokesperson when appropriate.
9. Providing strategic advice on complex communication issues to senior management.
10. Crafting key messages and talking points, and coaching experts on how to explain their findings to lay audiences.
12. Directing the work of media assistants.
NONESSENTIAL JOB DUTIES
• Related duties and special projects as assigned.
Required Knowledge, Skills, and Abilities: Ability to think strategically and serve as a resource to others in the resolution of complex problems and issues. Need to operate independently and exercise significant latitude for independent judgment, discretion, and action. Must work successfully in a team environment and have the skill to form and maintain effective teams. Experience working in complex environments with a high degree of organizational effectiveness. Ability to develop relationships with co-workers and employees in other National Academies’ departments through effective communication. Excellent written and verbal communication skills with a track record of translating complex topics into clear messages that resonate with public audiences. Keen news instincts with good understanding of media relations, social media, and crisis communications. Proven success pitching story ideas to journalists to produce positive and accurate stories in the press and growing an organization's social media presence. Interest in public policy, science, technology, or health policy. Ability to navigate crisis situations. Experience working with leaders of organizations, senior management, and people in the news.
Preferred Qualifications: Experience in public relations for non-profit, university, or scientific institution, or public relations agency is desired.
Minimum Education/Training Requirements: Bachelor’s degree in Public Relations, Journalism, Communications or related field, or equivalent experience.
Minimum Experience: Three years of related professional experience in media relations and/or public affairs.
Physical Capabilities: Ability to work at a computer for extended periods of time.
Required Licenses, Certification or Registration: None.
Supervisory Responsibilities/Controls: Reports to Manager/Director. General direction is provided.
Work Environment: Office environment with occasional travel between National Academies’ facilities and to off-site locations.
Any qualification to be considered equivalent, in lieu of stated minimum, requires the prior approval of the Office of Human Resources.
The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Some functions in this description may be specific to a particular unit of the National Academies and not applicable to other units.
Submit your resume and cover letter here: https://nas.wd1.myworkdayjobs.com/NAS_Careers/job/Keck-Center/Media-Officer_R0000374