Lunch - 12:00pm, Speaker - 12:45pm
Is your media relations program running out of steam? Or, is it just a pipe dream?
In today’s media climate, interacting with news reporters and editors is a business imperative. Whether you are starting from scratch or trying to keep up with the changing earned media landscape, a strong media relations program is critical no matter how big or small your organization.
Join IPRA and former news reporter and communications veteran Aaron Cohen for tips on how to re-think your earned media implementation.
Some takeaways will you can expect from attending:
- Concepts you need to get started
- Tools you will need to sustain a program
- Tips on how media works in 2019
BRIO Tuscan Grill
7854L Tysons Corner Center
McLean, VA 22102
$35 PRSA-NCC, IPRA or WWPR Members
$40 PRSA Members
$10 additional at the door.
About Aaron Cohen
Aaron Cohen PR was established in 2014 to work primarily in health care. Aaron built from scratch and operated the media relations department of the National Council for Behavioral Health, increased the impact of The Optical Society’s journal “Optica,” and generated coverage that increased sales for Dr. Angelo Volandes’ book “The Conversation.”
Aaron’s strategic communications programs have triggered greater media coverage and awareness of the opioid, suicide and Ebola crises, the need for more humane end-of-life care, and the epidemic of hospital infections. Previously, Aaron served as a national reporter for AP Radio and CBS Radio. He currently offers training courses to teach organizations how to build or rebuild media relations programs. For more, visit www.aaroncohenpr.com.