When was the last time you were directed to secure media coverage but had no story and or hook strong enough to interest a reporter? Have you ever spent hours writing content only to find that next to no one viewed, liked or downloaded it? How often have you sat in meetings where the leadership or staff of an organization made decisions based on what they assumed would be best for customers, members or donors? If you face these challenges in your work, come learn how data can make your communications initiatives more effective. Lisa Kiefer of Sightline Strategy will share strategies to use research and data.
Key takeaways include how to:
- Boost your chances of securing media coverage
- Make marketing content more engaging and
- Foster stronger relationships with customers, members and/or donors
BRIO Tuscan Grill
7854L Tysons Corner Center
McLean, VA 22102
$35 PRSA-NCC, IPRA or WWPR Members
$40 PRSA Members
$10 additional at the door.
About The Speaker
Lisa Kiefer is president and CEO of Sightline Strategy. She has counseled national associations, non-profits and some of the world’s largest B2C and B2B brands in their organizational strategy, research and internal and external communications efforts. Having worked across nearly every industry sector in agencies in New York and Washington, D.C., Ms. Kiefer most recently served as an executive at a market research firm where she directed the firm’s division for research to support internal and external communications campaigns, and led organizational strategy and change management initiatives for the firm and clients.
Ms. Kiefer is also President-Elect for the PRSA National Capital Chapter.