Beyond the Crystal Ball: Master Issues Management to Earn Leadership Buy-In and Craft Plans that Help Control Your Message | PRSA-NCC
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Beyond the Crystal Ball: Master Issues Management to Earn Leadership Buy-In and Craft Plans that Help Control Your Message

presented by the PRSA-NCC Independent PR Alliance Committee
May 2, 2019 - 11:30am to 1:30pm

Any organization involved in proactive communications should also have an issues management plan. With social media and the 24-hour news cycle, it’s more important than ever to have a plan in place so you can respond rationally and quickly when negative issues hit. What are the elements of issues management planning? How do you identify and overcome obstacles to getting leaders to invest time and money in planning? Preparing with basic research and taking time to anticipate scenarios can go a long way in helping manage issues when things go awry.

Learn how to take a proactive approach to issues management and:

  • Identify trends or vulnerabilities in the environment that could negatively impact the organization’s reputation or its positioning with key audiences.
  • Use research to anticipate how important stakeholders will react to different messages, materials, and channels.
  • Identify potential friends, foes, and fence-sitters in earned and social media, and among stakeholder groups.
  • Control the message, prepare spokespersons, and effectively manage issues before they become crises.

Location:
BRIO Tuscan Grill
7854L Tysons Corner Center
McLean, VA 22102

Cost:
$35 PRSA-NCC, IPRA or WWPR Members
$45 Non-members

$10 additional at the door.

Refund/cancellaton policy

About the Speaker

Sharon Reis, principal of The Reis Group, has built a reputation for creating research-based communications that help clients in healthcare, science and social issues highlight their work and effectively manage reputations. With 25 years in health communications, Sharon has led award-winning communications and is a go-to in health care for issues management expertise.