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Strategies & Tactics

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Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock. The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package. Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications. Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.
Updated: 2 hours 15 min ago

Public Relations Journal, Vol. 5, No. 4.: Editor's Column

January 12, 2012 - 12:00am
Six research articles have been selected for inclusion in the Vol. 5, No. 4 edition of Public Relations Journal, the open-access, peer reviewed, electronic research journal published by the Public Relations Society of America (PRSA) and available at www.prsa.org/prjournal.

Most people not discussing brands on social sites, research finds

January 11, 2012 - 12:00am
Most people not discussing brands on social sites, research finds

Appalanche! Mobile apps proliferate as communications medium

January 10, 2012 - 12:00am
Appalanche! Mobile apps proliferate as communications medium

Special delivery: Proving PR’s value in 2012

January 10, 2012 - 12:00am
Special delivery: Proving PR’s value in 2012

Power to the People: Lessons from Occupy Wall Street

January 10, 2012 - 12:00am
If communication success is measured by how closely outcomes match goals, then evaluating the Occupy Wall Street (OWS) movement presents an insoluble challenge. The goals of OWS are as varied as its participants are, differing from city to city and protestor to protestor. Evaluating popular uprisings requires viewing them through a more complex lens; strategic communications analysis requires a three-dimensional framework.

The verb is the story: Where the action is

January 10, 2012 - 12:00am
The verb is the story: Where the action is

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