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Strategies & Tactics

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Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock. The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package. Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications. Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.
Updated: 55 min 14 sec ago

Is it time to update your job-search tactics?

January 18, 2012 - 12:00am
Is it time to update your job-search tactics?

Buzz phrases that can creep up on the best of us

January 13, 2012 - 12:00am
In the business world, we’ve all been guilty of overusing words, expressions and speech patterns — and drowning out our legitimate points in the process. In a Jan. 11 post for Inc.com, writer Jeff Haden identified some tiresome rhetorical habits we might all do well to avoid.

When search results and crises collide

January 13, 2012 - 12:00am
With the rise of social networking and sharing platforms like Facebook and Twitter, today’s crises can take on the half-life of radioactive plutonium. Search engines never forget. Read more for online reputation management (ORM) steps that organizations can take now to reduce the risk of search results being hijacked by unfavorable online chatter.

Survey: Independent PR firms experiencing new business growth

January 13, 2012 - 12:00am
Survey: Independent PR firms experiencing new business growth

Lesson learned: Advance your career with PRSA’s free webinars

January 13, 2012 - 12:00am
Starting this month, all of our webinars will be available to our members — for free. This will be the same lineup of programming that you expect, in the format that best suits your busy life. We already have nearly two dozen sessions planned through June. By the end of 2012, we expect to offer more than 50 different seminars.

Public Relations Journal, Vol. 5, No. 4.: Editor's Column

January 12, 2012 - 12:00am
Six research articles have been selected for inclusion in the Vol. 5, No. 4 edition of Public Relations Journal, the open-access, peer reviewed, electronic research journal published by the Public Relations Society of America (PRSA) and available at www.prsa.org/prjournal.

Most people not discussing brands on social sites, research finds

January 11, 2012 - 12:00am
Most people not discussing brands on social sites, research finds

Appalanche! Mobile apps proliferate as communications medium

January 10, 2012 - 12:00am
Appalanche! Mobile apps proliferate as communications medium

Special delivery: Proving PR’s value in 2012

January 10, 2012 - 12:00am
Special delivery: Proving PR’s value in 2012

Power to the People: Lessons from Occupy Wall Street

January 10, 2012 - 12:00am
If communication success is measured by how closely outcomes match goals, then evaluating the Occupy Wall Street (OWS) movement presents an insoluble challenge. The goals of OWS are as varied as its participants are, differing from city to city and protestor to protestor. Evaluating popular uprisings requires viewing them through a more complex lens; strategic communications analysis requires a three-dimensional framework.

The verb is the story: Where the action is

January 10, 2012 - 12:00am
The verb is the story: Where the action is

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